Neuromarketing is market research enhanced with brain-imaging technology. NeuroSpire’s platform allows you to directly measure the brain’s electrical activity, uncovering deeper consumer insights than those afforded by traditional research methods.
Our technology measures emotional approach and withdrawal motivations by analyzing asymmetrical EEG activity in the prefrontal cortex.
What does this mean for you? Wanting, liking, willingness-to-pay, and purchase intent are strongly correlated with increased emotional engagement scores.
NeuroSpire measures the subconscious activation of visual attention processes by looking at EEG waveband patterns in the vision center of the occipital cortex.
When attention activation is high, consumers are more likely to notice, remember, and think about your marketing communications. Remember, there's a the difference between looking and seeing.