What is neuromarketing?
Simply put, neuromarketing is marketing research amplified by brain-imaging technology. NeuroSpire’s platform helps you to directly measure the brain’s electrical activity, allowing you to peer into the subconscious mind of the consumer.
Our technology measures emotional engagement by analyzing asymmetrical activity in the prefrontal cortex. What does this mean for you? Wanting, liking, willingness-to-pay, purchase intent and more are all strongly correlated with increased emotional engagement scores.
NeuroSpire measures attention activation by looking at the relative degree of alpha-wave suppression across the brain’s cortices. When attention activation is high, consumers are more likely to notice, remember, and think about your marketing.