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neuromarketing made easy

what is neuromarketing?

Neuromarketing is market research enhanced with brain-imaging technology. NeuroSpire’s platform allows you to directly measure the brain’s electrical activity, uncovering deeper consumer insights than those afforded by traditional research methods.

Emotional Engagement

Our technology measures emotional approach and withdrawal motivations by analyzing asymmetrical EEG activity in the prefrontal cortex.

What does this mean for you? Wanting, liking, willingness-to-pay, and purchase intent are strongly correlated with increased emotional engagement scores.

Attention Activation

NeuroSpire measures the subconscious activation of visual attention processes by looking at EEG waveband patterns in the vision center of the occipital cortex.

When attention activation is high, consumers are more likely to notice, remember, and think about your marketing communications. Remember, there's a the difference between looking and seeing.

what we do

Software

Run your own EEG studies with our white-labeled software platform and EEG headsets from our partners at Emotiv.

Data Analysis

Our professional team can analyze EEG and eye-tracking data from your studies, putting results on our online dashboard within 48 hours.

Studies

New to neuromarketing? We conduct full-service neuromarketing studies around the world through our global partnership network.

Consulting

Interested in learning more about neuromarketing? Our team is happy to answer any questions and provide formal education/training.

NeuroSpire Inc.