Food branding is more than just a logo or a catchy slogan. It involves crafting a message and image that resonate deeply with various consumer demographics.

In the world of advertising, capturing consumers’ attention and driving engagement is the ultimate goal. Traditional metrics like click-through rates and impressions provide valuable insights, but they only scratch the surface of understanding how ads truly resonate with audiences. Enter brain-based metrics, a cutting-edge approach that leverages neuroscience principles to measure and optimize ad effectiveness.

Health products often face the challenge of convincing consumers to prioritize wellness before a problem arises.